How to use video to elevate your photography brand
Branding isn't just selling a product or service, you're sharing who you are with the world. Who is the face of that product?
As a small business owner, it can be a challenge to authentically set ourselves apart. Visually portraying who you are helps your clients form a genuine connection with you. A branding video will allow you to share and showcase your passion on a more personal level. They say that communication is the cornerstone to your success.
So how can video set your photography business apart? And how do you go about integrating video into your branding? If you're not ready to invest in a full-blown branding video, start with social media. Facebook live, instagram stories, snapchat and other social avenues are proving that video reigns supreme when it comes to algorithms and sharing analytics.